To be able to become closer to their fans, girl group KARA started their Voice Magazine Service.
Through Voice Magazine, the KARA members can leave voice messages during their free time or when they're on-the-go. This will then be directly sent to their fans through a phone call, which gives off the feeling that they have just received a call from the members.
This phone call will be able to tell the fans how the members are feeling at that moment, or what had happened to them that day and also alert the fans of their schedule. Because everything is done in real-time, the fans will feel like they are actually together with KARA.
On April 18, this service was made available and more than 5000 fans subscribed to their Voice Magazine, and the messages that they left during their schedules was well-received by everyone.
The fans who received the phone calls said "I feel like I was actually talking to KARA", "Because it is real-time, we don't know when we'll receive the call so I feel nervous and excited for their messages", "I feel like KARA has become my close friend because they call, just like how friends call up each other", showing the enjoyment the fans felt when they received the calls. On top of everything else, there were also fans who tearfully said that "I was so shocked when I received the call that I actually hung up on them."
This service which enables stars to leave messages to their fans is fastly becoming a distinct community where the celebrities and their fans can feel closer to one another.
The application is free, however, the subsribers will have to pay for the calls made as these are collect calls. For more information, visit Send Voice (www.sendvoice.co.kr) or KARA's homepage (http://kara.dspenter.com)
source: NEWSEN LINK
thanks to mae@KARAholic
translated by coffeebeanie@KARAholic
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