As a way of celebrating its 25th Anniversary, Bench goes Kpop. Super Junior’s Choi Siwon and Lee Donghae were chosen as the new models of clothing brand BENCH.
Bench is one of the top global fashion and lifestyle brands in the Philippines. The brand is known to sign-up superstars as their endorsers. In 2003, they made F4 Superstar Jerry Yan as their official model in Asia. Currently, Hollywood actress, Lucy Hale, is also endorsing Bench.
Further, with the official announcement of Bench via Twitter, the rumors are no longer rumors but Super Junior’s Siwon and Donghae have really joined the list of superstars who endorse the brand.
Shortly after the announcement was made, hashtags #SiHaeLovesBench, #Donghae, and #Siwon became one of the hottest trending topics on Twitter. The news was well received by K-Pop fandom. In fact, just 4 hours after the announcement, 2000 people began following Bench’s Twitter account.
Bench also released a photo of Siwon and Donghae. In the still shot of the two hallyu stars, they show a smart preppy look.
Written by: louise@koreanupdates.com
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